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MEDIA REPORTING OF NEUROSCIENCE DEPENDS ON TIMING, TOPIC AND NEWSPAPER…

- - - - In terms of accuracy and critical view
      - The simplification can depend on three factors
        
        Timing of pubblication
        
        New waves (different from hype)
        
        Topic of newspaper
        
        Type of newspaper
        
        Different articles have different communication goals
      - Which are the recommendations required?
- - - - Specification of research technique
      - Explaination of research technique
      - Mentioning of tested species
      - Mentioning of scientific journal in which the study was published
      - Total score (0 to 1)
    - - Optimistic
      - Skeptical
      - Balanced
        
        Considered the most critical
      - Neutral
  - - - New wave as 6 consecutive days on which the number of articles about neuroscience research was 2 or more standard deviations
    - - Based on:
        
        Quality
        
        Popularity
        
        Free newspaper
- - - - Increasing in qualitative newspaper but still rather limitated
  - - - No significant effect
    - - During new waves more optimistic and fewer neutral articles
        
        Optimism not based on solid research evidence and sometimes starts by researches themselves
  - - - Topic Health Care most accurate
      - Topic Law and Safety less accurate
    - - Topic Learning/Development most optimistic
        
        Strongly influence teachers (and attitude towards neuromyths)
      - Law and Safety most balanced / skeptical
      - Politics/Industry and Philosophy most skeptical
    - - Balanced / Optimistic articles are more accurate
        
        Because more of them are new articles
      - Skeptical articles are least accurate
        
        More of them are commentaries
  - - - Quality Newspapers differ significantly from free newspapers
      - Quality Newspapers don't differ significantly from popular newspapers
    - - Yes significant effect
    - - Seems to be a contraddiction
        
        Quality Newspapers are least optimistic with highest accuracy
        
        These readers are informed more often, more detailed and more critically
        
        Free Newspaper are most optimistic with lowest accuracy
        
        Not backed up by the statistics