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(Block 1 – Big Ideas in Organisations) - Coggle Diagram
Block 1 – Big Ideas in Organisations
Innovation (Session 3)
Creativity and opportunity recognition
Managing risk and uncertainty
Types of innovation in organisations
Marketing Foundations (Session 4)
Understanding customer needs
Marketing as value creation
Market orientation
Segmentation, Targeting, Positioning (Session 5)
Segmentation bases
Targeting decisions
Positioning and differentiation
Marketing Mix (Sessions 6 & 7)
Product, Price, Place, Promotion
People, Process, Physical Evidence
Product and service design
Branding and services marketing
Operations Management (Session 8)
Processes and resource transformation
Volume–variety relationship
Layout types
Operations Strategy (Session 9)
Capacity and facilities decisions
Supply-chain design
Technology adoption
Workforce and organisation
Performance objectives
Order-winning and order-qualifying criteria
Market reconciliation model
Marketing & Operations Integration (Session 10)
Coordinated strategy
Challenges of alignment
Product & Service Design (Session 11)
Design thinking principles
Double Diamond model
Quality Function Deployment (QFD)
Process Design (Session 12)
Process choice
Service process types
Layout and design factors
Financing the Organisation (Sessions 13 & 14)
Retained earnings and overdrafts
Leasing and venture capital
New digital finance channels
SME cash-flow challenges
External Environment (Sessions 15 & 16)
Micro- and macro-environment
STEEPLE factors (Sloman & Jones, 2014)
Business cycle effects
Globalisation and trade
Public & Not-for-Profit (Sessions 17 & 18)
Public value
Not-for-profit management
Competing Values Framework