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Pathways of the Creative Journey - the Significance of a Cruise Ship…
Pathways of the Creative Journey - the Significance of a Cruise Ship Concept Design
Significance of the preliminary Design Phases
The foundation of the success of project
Decides on the strategy of the whole ship project.
Determines the essence of the design prior to the detailed design.
Mistakes that are made early in the engineering and construction process turn out to be very costly.
High Level of risk and cost influence.
There are very high technological and financial risks with prototype cruise ships.
Some of the early decisions include safety, weight, performance, sustainability, and cost.
Delays and budget increases can be as a result of late-stage corrections.
Vision, dreams, and ambitions
Cruise ships tend to be designed with future concepts.
The concept stage is the origin of the wow effect and the experience of the guest.
Innovation potential is dependent on the level of ambition.
Difficulties in the Cruise Ship Concept Design
Complexity of the Product
A cruise ship is a complex of systems (hotel, city infrastructure, transportation, energy plant).
Needs thousands of technical, architectural, operational and business decisions.
Multi-layered relationships of interested parties.
Growing Size and Technological Requirement
Vessels have increased to more than 230,000 GT against 20,000 GT.
Rewarded bigger spaces (parks, promenades, theatres), new experiences.
Enhanced environmental regulations (SRtP, fuel efficiency, emission, rules).
Shortcomings of the Conventional Design Approaches
In the past, small groups, basic technology, and vertical communication.
Current projects need huge distributed workforces and digital iterative workplaces.
Concepts developed in the traditional pencil-to-paper cannot maintain the complexity of this day.
Multijurisdictional Issues within organizations
Shipyard, owner, classification societies, architects and technology suppliers.
International work groups, cross time zones, cross cultures.
Poor risk of miscommunication, misalignment, and inconsistency of design.
Success Factors Identified
The early and structured planning
Definite benchmarks in generating ideas, creating ambition and initial screening.
Capacity to generate an initial but powerful overall planning.
The initial agreement (guest experience, revenue, safety, cost).
Clear and Ethical Communication.
Mutual digital means (BIM, VR, 3D modelling).
Frequent feedback loops and alignment meetings.
Proper record keeping of decisions.
Distributed Leadership
Sharing of leadership among the specialists in the fields of architecture, engineering, operations, and business.
Power to make decisions is decentralized, not centralized.
Promotes innovativeness and accountability throughout the system.
Multidisciplinary excellence
Collaboration in the area of naval architecture, interior design, structural engineering, safety, hydrodynamics, and passenger experience.
Good contribution of qualified professionals with tacit knowledge.
Skill to be creative and realistic.
Innovation-Focused Culture
Risk taking in the encouragement of new ideas.
Co-creation with other partners.
Capability to respond to the new technologies.
New Front-End Concept Design Model Proposal.
New Front-End Concept Design Model Proposal
Greater Systematicity and Formality
Classical concept design is preceded by a formal stage of design of the front-end.
Obvious order: dream- ambition- creation- validation.
Eliminates ambiguity prior to the development of the shipyard.
Co-Creative Networks and Open Innovation.
Substitutes closed and linear processes.
Promotes interaction between owner, shipyard, architects, suppliers and even external innovation partners.
Create innovative solutions as opposed to incremental solutions.
Incorporation of New Technology and Virtual Development Environments
VR use, BIM use, digital twins, simulation models.
Swift assessment of cost and feasibility.
Enables pre-testing of ideas on guest experience.
Better Risk Management
Evaluation of risks at the concept rather than in the engineering.
Early detection of cost drivers, safety concerns and technical problems.
Helps generate a less risky and controllable project.
Benefits and Results of the New Model
More Powerful and Matured Ideas
Better ideas prior to handover to shipyard.
Enhanced architecture engineering.
Greater productivity of Shipyards
Shipyards have a cleaner and more consistent documentation.
Is able to concentrate on production engineering and building.
providing superior products to the Cruise Market
Vessels that are better informed on the expectations of the passengers.
Ideas that are more in line with emerging technologies and standards.
Increased practical and trade value of the ship owners.