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Soweto Marathon Marketing - Coggle Diagram
Soweto Marathon Marketing
Digital Mag
2 Pager on Gerda/Flavours
Emailer? Perhaps post race email to marathon runners we will see you at comrades, fuel on Thirsti Sport for your training?
Social Media
Posts From Gerda
Announcing Race
Kit Before Race Day
Her Hydration Plan for race?
Nedbank Running Club
Athletes Product in hand Post
Water Safety Post - Team drinking Thirsti week of race
Thirsti Team
Stories of Set Up
Stories of Trucks being loaded at Factory
facts page of Number of Sachets/amount of water
Vibe on Race day/Bringing Flavour to the streets?
Possible Issues
Sewage water on track - talk about pure thirsti water from Mountains
Heat on race day
talk about keeping athletes cool
Super Sport
Interviews
Water Table (18km)
Community: 1) THIRSTI believes in South Africa and continues to invest in our people. 2) We believe that races like the Soweto Marathon are making a material difference to local communities.
Finish Line
Comrades: Athletes qualifying for comrades - talk about investment into South Africa's most accessible sport
Product: 1) Spring water
2) Mountains
3) Originated in South Africa
Activations
Water Point (18km)
35 Activators 200m of Speedfencing 20 Feathers 5 gazebos
Finish Line
35 Activators 200m speedfencing, 10 feathers, rig
Instore
Wes's team penetratingly the market week before, 2 weeks after
Emma & Jordan's Videos
Pre Race interview Gerda
Pre race interviews Nedbank Running club
Race day Vibe
Flavors video in large Customer?
Video of happy township kids running in front of Geerda
Internal Staff Comms
1) Mark pls send out a quick summary on the monday follwoing this race to all staff, keep it simple, race day fun.