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Suppliers - Coggle Diagram
Suppliers
Necklace
Distribution
Target customers
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Often purchased for: Valentine’s Day, anniversaries, birthdays.
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4Ps
Product
Sun & Moon couple pendants.
Options for stone type, chain, and charms.
Custom name engraving available.
Premium double box + meaningful card.
Price
Couple set: 300,000 – 1,000,000 VND depending on stone & material.
Holiday combos: Valentine’s Day / Christmas / Anniversary.
Discounts when buying 2 sets or more.
Place
80% sold online.
Fast delivery within the city + express TikTok shipping.
Partnerships with gift shops.
Promotion
Storytelling video about Sun & Moon.
“Making process” video + engraving
Giveaways of zodiac charms.
Couple concept photoshoot with golden light – moonlight blue.
Competitive Advantages
Unique, symbolic Sun – Moon concept.
High level of personalization (stone – chain –
engraving).
Double box enhances the gift experience.
Consistent, elegant, minimalist brand.
HR (Management Team)
Founder: brand direction & quality control.
Craft Partner / Supplier: produces Sun & Moon pendants.
Marketing Team: manages TikTok, Instagram, fanpage, and brand visuals.
Customer Service: advises on stones, chains, customization, and warranty.
Supplier of natural stones (quartz, agate, moonstone).
Supplier of metal accessories (anti-black 925 silver, stainless steel).
Supplier of Eco-friendly packaging boxes.
Supplier of high-quality elastic or leather straps.