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BLOCK 1: BIG IDEAS IN ORGANISATIONS - Coggle Diagram
BLOCK 1: BIG IDEAS IN ORGANISATIONS
MARKETING ENVIRONMENT
MICRO
Competitors
Customers
The Public
Marketing Intermediaries
Suppliers
MACRO
Social
Technological
Economic
Environmental
Political
Legal
Ethical
COMPETITIVE ADVANTAGE
Porters Strategies
COMPETITIVE POSITIONS AND DIFFERENTIATION
Porters Five Forces
STRATEGIC OBJECTIVES
Ansoff’s Growth Matrix
Market Penetration
Market Development
Product Development
Diversification
MARKETING CONCEPT
Marketing Orientation
Marketing Function
Marketing Process
Mission, Vision, Values
Corporate Strategy
Opportunities and Resources
SWOT
MARKETING MIX
7 P’S
Product
Price
Place
Promotion
People
Process
Physical Evidence
EXTERNAL BUSINESS ENVIRONMENT
Globalisation
Biotechnology
Labour Shortages & Immigration Policy
Outsourcing (Onshore/Offshore)
International Trade
MARKETING RESEARCH
Types of Data
Qualitative
Quantitative
Ethics
Roles of Marketing Research
Process
Marketing Research In Small Businesses/Non-Profit Organisations
FOCUSSING AN OFFERING
Markets
Segmentation
Demographic
Georgraphic
Psychographic
Behavioural
Variables (Kotler and Armstrong, 2016)
Seven Population Segments (DEFRA, 2008)
Positive Greens
Waste Watchers
Concerned Consumers
Sideline Supporters
Cautious Participants
Stalled Starters
Honestly Disengaged
Targetating
Positioning
OPERATIONS MANAGEMENT
Input-Output model
Hayes & Wheelwwright four- stage model (1984)
OPERATIONS STRATEGY
Operations Resources / Market Requirements
Market Influence Model
Performance Objectives
Performance Trade-Offs
Focused Operations
Link Strategy to Performance Objectives
PRODUCT & SERVICE DESIGN
NEW PRODUCT DEVELOPMENT
INNOVATION
Design
QFD Matrix
4V’s
Volume
Variety
Variation
Visibility
New Ways if Doing Things
Changing Consumer Expectations
New Ideas, Devices, Methods
Constant Improvement
Different Ways of Providing a Service
Competitive Advantage
Sustainability
New or Improved Service
RAISING FINANCE
Debt Factoring
Retained Earnings
Working Capital Management
Overdrafts / Bank Facilities
Lease Finance
Equity Finace
Private Equity/Venture Capital