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KIVRA – India’s First Own Taste - Coggle Diagram
KIVRA – India’s First Own Taste
Product System
Base: Roasted Makhana
Light Salt
Optional Mild MSG
6 Flavour Sachets
Creamy Umami
Black Garlic Fusion
Curry Dust
Tandoori Mix
Fried Onion Dust
Chilli Fire
Mix-Your-Taste Experience
1 Sachet = Simple
2 Sachets = Fusion
3 Sachets = Explosive
All 6 = Monster Mix
Taste Technology
Top Note (Aroma)
Mid Note (Main Flavour)
Base Note (Umami/Depth)
Brand Identity
Pastel Colours
Premium Leaf Pack
Tagline: Mix. Shake. Taste.
Aroma Burst Opening
Instagram-First Design
Why KIVRA Wins
DIY Flavour System (1st in India)
100+ Taste Combos
Eliminates Flavour Boredom
Viral Potential
Premium Unboxing
Strong Repeat Value
Manufacturing Model
Sourcing
Makhana Wholesalers
Spices & Aroma Vendors
Production
Roasting
Sachet Filling
Main Pack Filling
Nitrogen Flush
QC + FSSAI
Moisture Control
Shelf-Life Testing
Lab Analysis
Costing & Price
Unit Cost = ₹62–86
MRP = ₹129–169
High Margin
Premium Positioning
Better Value vs Competitors
Distribution
Launch
Swiggy Instamart
Zepto
Instagram D2C
Scale
Amazon
Blinkit
Offline
Gyms
Organic Stores
Cafes & Cinemas
Expansion
New Snack Bases
Chana Puff
Popcorn
Rice Sheets
Peanut Puff
New Flavour Lines
Vrat Line
Superhot
Kids Friendly
Gourmet
New SKU Formats
Family Packs
Party Kits
Travel Minis