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Radio, OOH, Social Media, Newspaper, Magazine, TV (12.96% Used a coupon, 9…
Radio
9.11% Used a coupon
8.03% Downloaded a coupon
7.83% Attended an event
14.09% Searched online
10.42% Purchased a product
11.56% Visited a retail/restaurant location
13.14% Talked about the ad or product
8.62% Commented on the ad
10.82% Recommended the advertised product
13.11% Visited the website
26.17% No actions taken
30.43% Not stated
OOH
12.68% Used a coupon
10.44% Downloaded a coupon
7.43%Attended an event
16.26% Searched online
12.19% Purchased a product
13.41% Visited a retail/restaurant location
15.42% Talked about the ad or product
10.34% Commented on the ad
9.61% Recommended the advertised product
14.5% Visited the website
19.06% No actions taken
17.21% Not stated
8.55% Scanned a QR code
11.61% not seen an ad
Social Media
16.91%Used a coupon
14.7% Downloaded a coupon
14.27% Attended an event
34.89% Searched online
25.48% Purchased a product
24.5% Visited a retail/restaurant location
22.64% Talked about the ad or product
14.07% Commented on the ad
14.35% Recommended the advertised product
29.89% Visited the website
17.09% No actions taken
0.07% Not stated
9.66% not seen an ad
Newspaper
9.52% Used a coupon
7.27% Downloaded a coupon
8.12% Attended an event
13.83% Searched online
10.75% Purchased a product
10.59% Visited a retail/restaurant location
11.18% Talked about the ad or product
7.53% Commented on the ad
7.14% Recommended the advertised product
12.12% Visited the website
23.65% No actions taken
36.02% Not stated
Magazine
6.69% Used a coupon
6.43% Downloaded a coupon
5.89% Attended an event
13.03% Searched online
8.25% Purchased a product
9.29% Visited a retail/restaurant location
9.65% Talked about the ad or product
6.51% Commented on the ad
5.84% Recommended the advertised product
9.55% Visited the website
12.77% No actions taken
N/A% Not stated
TV
12.96% Used a coupon
9.91% Downloaded a coupon
8.62% Attended an event
22.18% Searched online
16.35% Purchased a product
15.44% Visited a retail/restaurant location
16.64% Talked about the ad or product
10.19% Commented on the ad
10.37% Recommended the advertised product
17.4% Visited the website
32.6% No actions taken
11.49% Not stated