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DATA CULTURE IN DATA-POWERED BUSINESS - Coggle Diagram
DATA CULTURE IN DATA-POWERED BUSINESS
DATA
Is the
CORE
of consumer insight
Are
RAW, UNPROCESSED RESOURCES
No meaning assigned
Managed and organized in various forms/symbols etc…
PRIMARY
(internal)
SECONDARY
(external)
DATA DRIVEN CULTURE
Collecting, interpreting, integrating the data
Combine:
Responsability and ethics
Transparency and sharing
Decision making
Continuous learning
Conscious leadership
Use of Data:
DATA-DRIVEN BUSINESS MODEL INNOVATION
APPROACH
Different system to collect and analyze data
Social media listening
Web/App analytics
Customer relationship management stystem
In-store device and smart tags
Conected smart products
Tracking technology
RESEARCH
QUALITATIVE
Non numerical info
QUANTITATIVE
Numerical sources