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Terroirs" & Sustainable Agriculture, Pernod Ricard supports…

Pernod Ricard supports regenerative agriculture, which aims to leave the land in a better state.

The concept of terroir is about how soil, climate, and local practices create a unique product.

Protecting biodiversity means ensuring many different species of plants and insects can thrive on farms.

Shared value is created when a company's success also benefits its local farming partners.