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anchoring bias, sublinimal priming - Coggle Diagram
anchoring bias
processes of confirmation bias
selective exposure
occurs when prople focus on information in their environment cangruent with and confirms their current attitudes
selective perception
occurs when people percieve a situation through the filter of their existing beliefs or expectations
selective retention
remember info that is consistent with their interest ... than the contrast
the processes protect indivisual from the disconfort of violating own values or so on
why?
lower cognitive load
avoid cognitive dissonance
self-validition
why do use it
a need to simplify complex decisions
we don't have enough information
mental shortcut
save cognitive energy
rationalize around it
using previous information
heuristic -> shortcut
x energy and easy
comon human tendency
first piece info came out when making decision
comfirmation
our tendency to focus on and give greater credibility to information that fits our beliefs
discount contrary to our beliefs
protects our ego
anchor set
made judgement and take new info base on anchor
bias toward interpreting occur
example experiment
jacowitz & kahheman
bg& situation: 一群环境学家donating
at least 400
control group: what ever
at least 5
occurs when indivisiduals use an initial piece of information to make subsequent judgments
sublinimal priming
心理暗示