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Chapter 11: Social responsibility of consumer behavior & marketing -…
Chapter 11: Social responsibility of consumer behavior & marketing
1.Personal Moral Philosophy and Ethical behavior
Moral Idealism
Utilitarianism
2.Concept of social responsibility
Stakeholder responsibility
Societal responsibility
Profit responsibility
3.Ethics
Ethics are the moral principles and values that govern the actions and decisions of an individual or group
4.Laws
Laws are society's values and standards that are enforceable in the courts
5.Code of Ethics
A code of ethics is a formal statement of ethical principals and rules of conduct
6.Whistle blowers
Whistle blowers are employees who report unethical or illegal actions of their employers
7.Moral Idealism
Moral idealism is a personal moral philosophy that considers certain individuals rights or duties as universal, regardless of the outcome
8.Utilitarianism
Utilitarianism is a personal moral philosophy that focuses on "the greatest good for the greatest number", by assessing the costs and benefits of the consequences of ethical behavior