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Many people in the UK no longer have direct experience of how dangerous viruses such as measles can be.
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The proportion of 18-24-year-olds, for example, who say that vaccines are safe and effective has fallen to under 60% in 2023 from 80% in 2019.
"They should really be the priority, because these are potential young parents and if they are questioning the importance of vaccines, then we are in trouble," says Prof Larson, who is giving expert evidence to the Covid inquiry this week.
"We have to recognise that this is about the whole experience of Covid, and all the controls and pressures. It's like, 'Enough of being told what to do, I just don't want your vaccines anymore'."
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news and misinformation continue. There is still considerable public confusion about the contents of
the vaccine, how it has been developed, how it has been tested and how it works on the human body.
Primary care data analysed by QResearch on behalf of the Government indicates that, for several
vaccines, Black African and Black Caribbean groups are less likely to be vaccinated (50%) compared
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Dr Simon Williams at Swansea University now thinks health authorities have to be clearer about the dangers of some infectious diseases, in the face of online misinformation which often exaggerates the small risk of vaccines.
"Part of the reason tobacco control campaigns have been so effective since the 1980s was because they were so clear about how dangerous smoking is, and I think we can learn from that," he says.
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vaccination: race, religion, belief
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Since ethnic minority groups make up a larger share of the NHS workforce than the general working population, prioritising healthcare workers for vaccination also increases protection in Asian, Black, Mixed, Chinese, and other minority groups.
The solution is to provide targeted support and interventions to increase vaccine confidence and uptake among healthcare workers, especially in support roles and in NHS trusts with low coverage.
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• Making vaccination easy and accessible (on-site clinics, flexible times, reminders)
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Change the energy
Vaccines don’t need to feel clinical. They can live in the same space as fashion, music and pop culture. They are a part of modern everyday life.
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Most parents (88%) were happy with the safety of vaccines for babies and young children. This was a reduction from the 2022 survey (92%).
Parents in social grade C2DE and ethnic minorities were more likely to report feeling less happy with the safety of vaccines for babies and young children.
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In 2023 around 70% of UK adults said that vaccinations were safe and effective, down sharply from 90% in 2018, according to research from the Vaccine Confidence Project, run by the London School of Hygiene and Tropical Medicine (LSHTM).
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And regular polling carried out by YouGov suggests adults are increasingly likely to say that vaccines have harmful side effects that are not being disclosed to the public. The proportion saying that statement is "probably" or "definitely" true rose to 30% in 2024 from 19% in 2019.
"Vaccines are always our best defence against infectious, communicable diseases," adds Dr Williams. "A few percentage drops in the proportion of children covered can make a real difference."
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"It's the great paradox of the pandemic," says Dr Simon Williams, a public health researcher at Swansea University."One of the most successful innovations in public health history, the rapid development of Covid vaccines, has actually had the effect of reducing public confidence in vaccination."https://www.bbc.co.uk/news/articles/c1jgrlxx37do