Please enable JavaScript.

Coggle requires JavaScript to display documents.

Media - TV - Coggle Diagram

- - - - funded by public license fees in the UK and not by advertising
      - Public Service Broadcasting remit
        
        BBC is meant to inform, educate, and entertain
        
        Entertain
        Luther is filled with lots of entertaining, dramatic scenes
        
        Educate
        Luther may offer educational, informative content about the British justice system
        
        have to produce quality programming
        
        Luther is a quality series with a high budget, excellent reviews, and multiple awards
        
        They also must celebrate and nurture UK talent plus reflect diversity of Britain
        
        The show featured a range of British actors (mostly unknown at the time)
        
        Idris Elba plays the main character - black main character breaks stereotypes of main characters being white
    - - BBC America - funded by traditional advertising and subscription fees
        
        High budget enabled them to film in high profile locations including shutting down parts of train stations, hotels, and hospitals
        
        Allowed them to secure rights to a range of famous songs for the soundtrack which would engage many audiences
    - - Number of episodes in each season decreased - perhaps because of Idris Elba being in increasing demand in other roles
    - - All series of Luther are available on BBC Iplayer any time so it's harder to regulate who's watching it
        
        DVD sales are declining so it makes sense that BBC are streaming Luther on iPlayer and Prime to reflect the growing popularity of convergent technologies
        
        Streaming sites help reach a younger audience and to target new audience who may not have heard of Luther before by suggesting it to them
    - - distributed the series on DVD and Blu-Ray as well as selling the rights to other channels in other countries
        
        distributed to over 200 countries world wide
      - Keeping this process in house saves them money and gives them more creative control
      - To promote S1 of Luther, BBC aired all episodes of The Wire, starring Idris Elba, familiarising audiences with the actor and create a star persona for him
        
        use of social media to target modern youthful audiences
        
        social media tagging also helps to target a global audience in other countries
        
        BBC website's page for Luther, offers info about the show, characters, episodes, etc
        
        features graphic novels for younger audiences to read
        
        invited audiences to send in postcards that could be used in the show, as if Alice was sending them to Luther