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How does the media portray sharks and how does this impact them as a…

- - - - Negative
      - Horror
    - - Negative
      - Horror
    - - Negative??
      - Kid's film
    - - Comedic
      - Negative
    - - Implication of name
      - Popular TV show
      - Being scared
        of the 'sharks'
        
        Not people the
        audience or contestants
        are shown to like
    - - Ocean
    - - Negative
      - Kid's film
  - - - Common special interest
        
        Why?
    - - Ikea
  - - - Jaws main theme
    - - Kid's song
  - - - Book vs film adaptation
  - - - Different places
        
        Does that affect
        people's perceptions?
- - - - 73 million killed
      - Shark fin soup
        
        Cultural
      - Often while the animal is still alive
      - Threatens balance in oceans
      - Minimal economic return
    - - Coastal development
        leads to damage to habitats
      - Rising ocean
        temperatures
      - Acidification
        
        Alter ecosystems
        
        Shift in prey
        availibility
    - - Kill millions of sharks
      - Damage ecosystems
      - Injured or dead by
        the time they reach
        the surface and then returned
      - Decline of shark species
      - Many fisheries
        do not report this
    - - Ingestion
      - Entanglement
      - Disrupts food web
  - - - 10 deaths
        world wide per year
      - In the US between
        1970-2000, only 12
        people were killled
        
        Around 1500 people
        died from coastal
        region lighting strikes
    - - 100 million