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Unit 4: Marketing - Coggle Diagram
Unit 4: Marketing
4.5 Marketing mix
Product
product life cycle
Development, introduction, growth, maturity, decline
branding
brand awareness, brand loyalth, brand value, brand development
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Physical evidence
Refers to the tangible aspects of a service (e.g. smell, setup)
Process
cash payments, queing time, customer services, after care
promotion
above the line
Using mass media marketing, such as untargeted and massive campaigns, to reach a broader audience
below the line
Marketing activities that the business has control over that are aimed directly at the target audience
loyalty cards, after sales, direct marketing, exhibition, sales promotion, public relation, merchandising
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4.2 Market planning
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unique selling point
An element of the business that makes it distinct from competitors through product differentiation to gain a competitive advantage
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