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CALCULATOR WORKFLOW, CALCULATOR - A/B test - Single image / Short Video Ad…

- - - - EMAIL #2: Magazine. Access to PDF Excl. Book a meeting + submission already Magazine
        
        high-intention: click on the email #2 :explode:
        
        1:1 email/LI message from Sales :!:
        
        Magazine in PDF. With CTA: Book a meeting
        
        Landing page with the calendar embed
        
        Book a meeting + showing up :check: :checkered_flag:
        
        Sample KIT + 2 beers sent
        
        High-intention: Visit but no booking a meeting :explode:
        
        1:1 email/LI message from Sales :!:
        
        EMAIL #3: Case CTA: Learn more. Excl. Book a meeting/ or 1:1 email/LI message from Sales
        
        Case Landing page. With CTA: Book a meeting
        
        Landing page with the calendar embed
        
        Book a meeting + showing up :check: :checkered_flag:
        
        Sample KIT + 2 beers sent
        
        High-intention: Visit but no booking a meeting :explode:
        
        1:1 email/LI message from Sales :!:
        
        EMAIL #4: Meeting CTA: Book a meeting. Excl. Book a meeting/ or 1:1 email/LI message from Sales
        
        Landing page with the calendar embed
        
        Book a meeting + showing up :check: :checkered_flag:
        
        Sample KIT + 2 beers sent
        
        No open or No click :red_cross:
        
        2 months-pause, until next ABM campaign :no_entry:
        
        high-intention: Click on the email but no book a meeting :explode:
        
        1:1 email/LI message from Sales :!:
        
        high-intention: click on the email #3 :explode:
        
        1:1 email/LI message from Sales :!:
      - Landing page Report with CTA: Book a meeting
        
        Landing page with the calendar embed
        
        Book a meeting + showing up :check: :checkered_flag:
        
        Sample KIT + 2 beers sent
      - CTA on the Thank you email: Book a meeting
        
        Landing page with the calendar embed
        
        Book a meeting + showing up :check: :checkered_flag:
        
        Sample KIT + 2 beers sent
- - - - Magazine in PDF. With CTA: Book a meeting
        
        Landing page with the calendar embed
        
        Book a meeting + showing up :check: :checkered_flag:
        
        Sample KIT + 2 beers sent
        
        High-intention: Visit but no booking a meeting :explode:
        
        1:1 email/LI message from Sales :!:
      - EMAIL #6: Calculator. Excl. Book a meeting + submission already Calculator
        
        EMAIL #3: Case CTA: Learn more. Excl. Book a meeting/ or 1:1 email/LI message from Sales
        
        Case Landing page. With CTA: Book a meeting
        
        Landing page with the calendar embed
        
        Book a meeting + showing up :check: :checkered_flag:
        
        Sample KIT + 2 beers sent
        
        High-intention: Visit but no booking a meeting :explode:
        
        1:1 email/LI message from Sales :!:
        
        high-intention: click on the email #3 :explode:
        
        1:1 email/LI message from Sales :!:
        
        EMAIL #4: Meeting CTA: Book a meeting. Excl. Book a meeting/ or 1:1 email/LI message from Sales
        
        No open or No click :red_cross:
        
        2 months-pause, until next ABM campaign :no_entry:
        
        high-intention: Click on the email but no book a meeting :explode:
        
        1:1 email/LI message from Sales :!:
        
        Landing page with the calendar embed
        
        Book a meeting + showing up :check: :checkered_flag:
        
        Sample KIT + 2 beers sent
        
        Landing page Calculator with CTA: Book a meeting
        
        Landing page with the calendar embed
        
        Book a meeting + showing up :check: :checkered_flag:
        
        Sample KIT + 2 beers sent
        
        High-intention: Visit but no booking a meeting :explode:
        
        1:1 email/LI message from Sales :!:
        
        Email #1: Thank you + Report
        
        Landing page Report with CTA: Book a meeting
        
        Landing page with the calendar embed
        
        Book a meeting + showing up :check: :checkered_flag:
        
        1 more item...
        
        High-intention: Visit but no booking a meeting :explode:
        
        1 more item...
        
        high-intention: click on the email #6 :explode:
        
        1:1 email/LI message from Sales :!: