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ABM Top-40: ~5,000 audience size - Coggle Diagram

- - - - Download Magazine + No Calculator
        
        Email #1: Calculator (+ 7 days)
        
        Landing Page Calculator
        
        CTA#1: Calculate your savings (LEAD GEN) :star:
        
        Report Landing Page
        
        CTA #1: Book a meeting :check:
        
        No CTA Book a meeting :red_cross:
        
        1 more item...
        
        2 Downloads: Magazine + Calculator=high-intention :explode:
        
        Personalised 1:1 email/LI message from Sales :!:
        
        Improved Yield or Financial impact >XX :explode:
        
        Email Thank you Report
        
        CTA #2: Book a meeting :check:
      - 2 Downloads: Magazine + Calculator=high-intention :explode:
        
        Personalised 1:1 email/LI message from Sales :!:
      - No download Magazine + Downloaded Calculator
      - PDF Magazine: Book a meeting :check: :checkered_flag:
      - Email Magazine thank you
  - - - CTA: Book a meeting :check: :checkered_flag:
      - CTA#1: Calculate your savings (LEAD GEN) :star:
      - Email report