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Marvella - Coggle Diagram
Marvella
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Competitive Environment
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Competitors: Royal Cabinets, AG Muebles y Cocina, Rock Wood.
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Business Model
Value proposition: quality, design, and customization at fair prices.
Distribution: branches, social media, exhibitions, and distributors.
Key partners: material suppliers, distributors, and internal corporate allies.
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Human Capital
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Family members coordinate management, marketing, and operations.
Strengths: teamwork, commitment, and creativity.
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Legal Environment
Complies with national NOM standards (safety, design, and manufacturing).
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Challenges:
High costs from ISR, VAT, and IEPS reforms.
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Financial Analysis
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Keeps minimum cash reserve of $120,000 MXN.
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Interceramic
A possible collaboration with Interceramic leads to more exposition and sells, but with the risk of getting smaller profit percentages and less cash flows.
Interceramic is a global company that sells products such as tiles, flooring, installation materials, etc.
Interceramic seeks to ensure that its suppliers have good practices and maintain a win-win relationship.