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TEH GOPEK - Coggle Diagram
TEH GOPEK
Brand Background
Asal
Kota Slawi, Tegal
Jawa Tengah
Sejak 1942
sebagai industri rumahan
menjadi firma "FA Limas Jaya"
berubah nama pada thn 2000
PT Gopek Cipta Utama
Makna "Gopek"
Golden Orange PEKoe
pucuk daun teh pilihan
nama keluarga Kwee
Pek sebagain nama tengah
Product Characteristics
Jenis
Teh tubruk
Teh celup
Bahan
pucuk daun teh
bunga melati asli
Rasa & aroma
sepet
pahit
nikmat
melati
harum
pleasant
Price Range
Rp3.000
Teh Gopek 40gr
lowest price
Rp38.000
Teh Gopek 250gr
highest price
segmen harga terjangkau
mass market
affordable
ESP
nostalgic
memory
past
recollection
sentimental
emotional
tenderness
gentle
sympathy
togetherness
sharing
caring
love
bonding
connecting
unite
welcoming
pleasure
inclusion
belonging
connection
kehangatan
kelembutan
kindness
friendliness
empathy
kebanggaan
joy
happiness
Brand Personality
klasik
tradisional
cultural
local
outstanding
remarkable
high quality
autentik
original
terjangkau
USP
resep asli
consistency
unchanged
teh lokal murni
khas Indonesia
high quality
Target Customer
Demografis
30-40 thn
Milenials
Pria & wanita
min. SMA sederajat
Pekerja harian
SES C-B
Psikografis
Personality
konsisten
ramah
tenang
Customer Behaviour
Purchase frequency
3x per bln
loyal customer
Motivation
enjoyment
taste of tea
classic
strong
authentic
traditional memories
relaxing
calming
Occasion
bersantai
morning
evening
during breaks
Packaging Analysis
Kelebihan
praktis
ramah lingkungan
kertas
karton
minim plastik
design elements
to-the-point
Kekurangan
incosistencies
design-based
placement of product informations
Kurangnya informasi