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MERCHANDISING - Coggle Diagram

- - - - enhance the shopping experience
      - maximize sales profitability
      - to optimize product visibility
    - - the thoughtful preparation
      - presentation
      - promotion of products
        
        to attract consumers and encourage to make a purchase
    - - it involves presenting and selling products with the company's logo to increase brand awareness
  - - - clothes
      - mascots
        
        Mickey Mouse represent
        
        friendliness
        
        honesty
        
        bring
        
        auditory
        
        elements to the brand which enable users to
        
        boost brand
        
        recognition
        
        identity
        
        awareness
        
        remember a brand
        
        visual
        
        verbal
        
        in order to be successful it takes into consideration
      - gadgets
        
        keychains
        
        alike (cose simili)
      - bags
    - - is to make people buy something else linked to your main production
  - - - consumers will leave with more than just the product they had in mind
  - - - this includes
        
        Visual Merchandising
        
        mirroring the campaign
        
        theme
        
        aesthetic
        
        color palette
        
        Promotional Merchandising
        
        supporting special offers
- - - - in order to protect the product
    - - is a part of packaging
      - objective
        
        give information
        
        use
        
        transport
        
        storing
        
        recycling
        
        shelf life
  - - - emotional
      - functional
        
        benefits
    - - personality
      - identity
        
        e.g. logo
    - - if well-designed
    - - people recognize the product by
        
        labels
        
        colours
        
        shapes
      - present
        
        advertising messages
        
        important information
    - - area of design for graphic designers
  - - - cannot be taken lightly
      - great care and attention needed
      - must accord with delicate/sensitive nature
      - design references
        
        compositional components
        
        expressed message
      - as to reflect the scent of it
      - iconic packaging example
        
        Chanel No. 5
  - - - produces waste
    - - minimal long-term effects on the environment
    - - recyclable
      - biodegradable
        
        materials
        
        have little impact on the environment