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Case Research: a method of intensively studying a phenomenon over time…
Case Research: a method of intensively studying a phenomenon over time within its natural setting in one or a few sites
Strengths
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helps derive richer, more contextualised, authentic interpretation of the phenomenon of interest
the phenomenon of interest can be studied from the perspectives of multiple participants & using multiple levels of analysis
Weaknesses
no experimental control, internal validity of inferences remain work
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Examples
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Multiple firms (cases), multiple levels (decisions, teams, firms)
data from interviews, observations, documents, surveys
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Positivist case research
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tested rival hypotheses, used "natural controls" to compensate for lack of experimental control
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