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Amazon Ads - Coggle Diagram
Amazon Ads
Key Metrics
Ads and for
Key words
Impressions: # times shown
KENP read - number of pages read on Kindle
Important
Cost per Click
Ad Spend / Clicks
Certain key words may be more expensive that others
Click through rate
Relevance of key words (0.25% CTR)
Advertising Cost of Sales (ACOS)
Conversion (manual)
Orders / Clicks. %% conversion is good
Cost per sale (manual)
ad spend / orders
Profit (manual)
Revenue - ad spend
Ad Types
Sponsored product
Competitive bid &
Relevance
Sponsoredd Brand
Competion
Bidding
Pay per click
Kindle Unlimited