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Implications of using & accessing online communities - Coggle Diagram
Implications of using & accessing online communities
Individuals
Cost
Cost of internet and the trade off of these communities can lead to heavy personal advertising, lead to unaffordable impulse purchases
Privacy
Can expose your data to a wide audience, data can often be publicly available, so you must be careful with privacy settings
Meeting needs
Communities can be used for many reasons. Forums good for communicating with those who have a shared interest, social media better for events, blogs and podcast for news etc.
Also need to mee the needs of those with impairments
Security
Hackers and malware can be present in communities trying to trick people into interacting with them, losing system access etc
Ensure encryption, HTTPS etc
User experience
Must be easy and simple to communicate etc so people would want to use it
Must perform well to display and load fast. largely affected by individuals connection and size of web file (load within 2 seconds)
Many online communities are completely open to ay user, some are restricted to invites
Accessiility, must have features for people with impairments
Organisations
Productivity
Online communities should improve productivity, quicker and cheaper to respond to complaints, collaborate on tasks and advertise
But communities like social media can be distracting reducing productivity
Downtime, can't do jobs like managing customer service
Replacement or integration with current systems
Employees refuse to adapt to new systems
Issues with data transfer
Costly and time consuming
Downtime - frustrating for customers who need to use it etc
Implementation
timescales, takes time to implement an online community, hiring, training staff and policies and procedures
Testing, test before using to ensure it works and is effective
Cost
Cost of teams to manage online presence and cost for advertising
Working practices
New guidelines needed to ensure it isn't misused
Additional time and staff training needed, personal use can be advised too
Failing to meet guidelines can lead to disciplinary procedures
Customer needs
Use communities effectively to communicate with customers, or it could cost sales and reputation.
Respond to complaints/inform customers
Security
Security handled by site not organisation prevent hacking by selecting a secure method
Employee & customer experience
Same as UX for individuals, 24/7 (availability)