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CLOSING BDRU MARKETING 2025 - Coggle Diagram
CLOSING BDRU MARKETING 2025
PENDING
SCC 70TH ANNIVERSARY
Jelajah
Keychain
Portable Gallery
Gallery
Map
Grand Closing of Jelajah
Podcast
VIDEO
Client Interview
SPCA
EVENTS
World Entrepreneurship Day
MARKETING ATTRIBUTION
0% - Data & Analysis
100% - Research Participation
VIDEO
SPCA
Pet Shop Kingdom (Client)
CHALLENGES
WORLD & LOCAL OBSERVANCES
No proper list of local observances due to difficulties in searching for exact list
Half-way kena suruh tambah visuals on top of existing workload
Request assistance from Research to propose a list of world and local holidays/observances for YEAR 2026
SCC 70TH ANNIVERSARY
Jelajah
Date availabilities by DCCs - constantly postponed
Rushed planning causes miscommunication between BDRU and clashes with DCCMs
GENERAL OVERALL MARKETING
No manpower
Too much traditional marketing (physical)
Impromptu tasks with improper planning causing delays in existing tasks
No list of tasks that we have done
Create the same list as 2024
BEST ACHIEVEMENT
WORLD & LOCAL OBSERVANCES/HOLIDAYS
EVENTS
3x International booths KPI reached (BSS, SME, SITE)
4x Local booths (World Plumber Day, CULT, SME Sabah Conference, MOF Booth, SAREC, HiPEL, Shan Tao Bazaar)
Implemented 1st ever SCC Public Bazaar + SCC Internal Buka Puasa
Completed 1 year SCC 70th Anniversary Lucky Draw
CAMPAIGNS
Implemented new way of marketing strategy through GRAB Fleet & in-App
Re-implement social media #SCChallenge4U campaigns
Assisted:
Free Return Flight
Raya Promo
Recovery Hutang Lapuk
DESIGNING ARTWORK
1x Booth Visual
3x Product Visual
Mortgage Loan (Eng)
Mortgage Loan (Malay)
DAYANG
3x Promo Flight Ticket
6x #SCChallenge4U Campaign
3x Hutang Lapuk
16x Observances & Celebrations
20x Lucky Draw Winners
1x Bonanza Promo
5x Bazaar Ramadan
Application Forms
Product Visual
58 = Total visuals
VIDEO
70TH Anniversary
Retirees
70th Journey
OKU
Adam Shamil
Trailer
Hutang Lapuk Step by Step
Diary 2025 (Tiktok)
CNY (TikTok)
JOM Balik Kampung (TikTok)
Bazaar (TikTok)
Revolving (TikTok)
Merdeka (TikTok)
Sabah Expo (TikTok)
SITE (TikTok)
TO BE IMPLEMENTED IN 2026
EVENTS
To advice YONO to participat in KDCA Kaamatan
OVERALL TARGET
Booth involvement (to be discussed)
PENDING (TO REMOVE FROM 2026)
Regatta Lepa / Tamu Besar KB
SPONSORSHIP
RTM