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Week 5: Session 10 - Coggle Diagram
Week 5: Session 10
Common conflicts
stock
product range
scheduling
new products
capacity
other issues
global expansion
differing market goals
technological change
Marketing
tends to focus externally on customers and promotion
profit-oriented
relies on qualitative (soft) data
identifies what customers want
Operations
focuses internally on efficient resource use
cost-oriented
relies on quantitative (hard) data
how do deliver it efficiently
Marketing Operations Managers bridge both areas
insight
access
speed
flexibility