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BLOCK 1: BIG IDEAS IN ORGANISATIONS - Coggle Diagram
BLOCK 1: BIG IDEAS IN ORGANISATIONS
MARKETING
Marketing Research
Types of Data
Qualitative
Quantitative
Process of Research
Research planning
Exploratory research
Refining the research design
Main research collection
Analysis & interpretation
Report of findings
Marketing Mix
4P’s
Product
Place
Promotion
Pricing
7P’s
People
Process
Physical evidence
Marketing Concept
Marketing Process
Organisations mission, vision & values
Analysis of the market
Strategy selection
Formulation of an offering
Implementation, monitoring and evaluation
Organisational opportunities & resources
3 considerations (when assessing opportunities & resources)k
Evaluate marketing opportunities
Environmental scanning
Understanding organisational capabilities and assets
SWOT
Marketing Environment
Micro Environment
Customers
Business customers
Consumer
Reseller
Government
International
Marketing intermediaries
Suppliers
Competitors
Publics
Macro Environment
STEEPLE
Social
Technological
Economic
Environmental
Political
Legal
Ethical
Focussing an Offering
Segmentation
Segmentation variables must be
Measurable
Accessible
Substantial
Differentiable
Actionable
Targeting
Customers needs & wants
Competitors
The organisations competencies & resources
Positioning
4 factors
Clarity
Consistency
Credability
Competencies
Positioning maps
OPERATIONS
Operations strategy
Decision areas
Capacity & Facilities
Supply Chain Development
Technology
Workforce
Performance Objectives
Quality
Speed
Flexibility
Sustainability
Dependability
Cost
Operations management
Input-Process-output
Managing input resources (materials)
Managing processes (planning & scheduling)
Managing outputs (customer satisfaction)
Hayes & Wheelwright 4 stage model
Stage1: Internally neutral
Stage 2: Externally neutral
Stage 3: Internally supportive
Stage 4: Externally supportive
FINANCE