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Lecture 2 – Mission, market segments and product architecture - Coggle…
Lecture 2 – Mission, market
segments and product architecture
Ship Mission
Passenger Ships
Short transportation mission or people and cargo e.g.
on wheels
Cruise mission to experience our planet
Market Segments for Cruising
Differentiation based on the type of cruise experience and pricing.
Physical operational environment
Economical operational
environmen
Political operational environment
User-Driven Design
Searching user needs and desires
ASK FROM THE USERS!
OBSERVE!
SEEK FOR CUES
ABLY TO SHIP DESIGN!
Key Performance Indicators
Cabins
Public spaces
Crew
Product Architecture
Adaptable and customised for customer needs
Standardised for production and operational
effectiveness