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META Primary Objectives, Measurement, Buying Type - Coggle Diagram
META Primary Objectives
Awareness
Maximize Reach of Ads: Show your ads to as many unique people as possible within your target audience
Maximize Number of Impressions: Show your ads as many times as possible to people in your target audience, potentially increasing frequency.
Maximize ThruPlay Views: For video ads, this option aims to show your ad to people likely to watch the entire video (if 15 seconds or shorter) or at least 15 seconds of a longer video.
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Maximize 2-Second Continuous Video Views: Show video ads to people likely to watch at least two continuous seconds with at least 50% of the video pixels on screen.
Engagement
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Maximize Post Engagements (likes, comments, shares, etc.)
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Traffic
Maximize Number of Link Clicks: Shows your ads to people most likely to click on them (best for general visits).
Maximize Number of Landing Page Views: (For Website destination only) Shows ads to people who are most likely to wait for the destination website to fully load after clicking the link (indicating higher intent).
Maximize Number of Conversations: (For Messaging Apps destination only) Optimizes for people most likely to start a chat.
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Maximize Number of Calls: (For Calls destination only) Optimizes for people most likely to initiate a phone call.
Maximize Number of Instagram Profile Visits: (For Instagram Profile destination only) Optimizes for people likely to visit your profile.
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Measurement
Brand Awareness Metrics:
Site Visits / Amazon Page Visits - Change in visitors to Winkscrubs.com and Amazon page after campaign flights
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Buying Type
Reservation
Prepaid CPM (Reservation) is specifically available for high-reach, controlled-frequency campaigns and supports the following objectives and goals:
Awareness: This is where it fits best. It allows advertisers to pre-book ad space at a fixed CPM to guarantee a certain number of impressions or unique reach over a set period.
Performance Goals supported: Maximize Reach, Maximize Ad Recall Lift, Maximize ThruPlay views.
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