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HOW TO APPROACH A CASE STUDY - Coggle Diagram
HOW TO APPROACH A CASE STUDY
CASE STUDY ANALYSIS
The 10 Commandment's
Read Case study x2 (Overview, then detailed)
List company problems and issues
Do a thorough analysis of company's current situation
Find likely opportunities where concepts and analytical tools can be practically applied
Read and re-read the case to discover hidden stories
Support answers/opinions with supporting evidence
Write down recommendations on order of most feasible to less feasible
Support suggestions/recommendations with reason and facts
Review your suggested recommendations again - Must address problems and issues identified
10.Avoid giving recommendation which may have negative consequences
Elements of a comprehensive case study
Financial statements of Co.
Analyse for decision-making purposes, as well as to evaluate financial performance and business value.
Co. External Opportunities and Threats (SWOT O&T)
Use of Porter's 5 forces
Kind of corporate-level strategy pursued by Co.
Id. Co. mission statement and goals
Co. Internal strengths and weaknesses (SWOT S&W)
Critically id. and analyse each of value-creation functions of Co.
Co. Structure and control systems i.t.o its strategy
How the Co. implements its corporate-level strategy, as well as evaluate the effectiveness of implemented strategy, and if it should change
History, development & growth of company over time
Chart critical incidents which occurred throughout Co. history
Your recommendations
Need to address problems and issues and increase Co. future profitability
Making recommendations
Should be inline with analysis
Need to address problems and issues and increase Co. future profitability
Will centre on exact methods of changing functional, business and corporate strategy
As well as changes to organizational structure and controls
Structure of a report
Introduction
Recommendation
Discussion
Action plan
Conclusion
Short summary of report
Key takeaways from report
What needs to be done now and in future
Potential risks and responses
Possible alternative solutions
Repeat for each recommendation separately
What caused issues in first place
How did you arrive at recommendation
Reasons, calculations, evidence
Repeat for each recommendation separately
1 sentence
Brief reason for recommendation
Summary of the case
Main problems id.
SWOT, PORTER, RATIO ANALYSIS
Argument formation
C = Claim
Recommendation - conclusion to be justified
W = Warrant
Reason - Rule or principle that justifies the transition from D - C
D = Data
Supporting evidence - Facts
B = Backing
Underlying principle - Some evidence/general reason in support of W
PORTER'S 5 FORCES
Rivalry among
Existing competitors
Threats of
New entrants
(entry barriers)
Depends on if Co. is well established and has a good global brand
Bargaining power of suppliers
Depends on if there are many or few suppliers within specific industry under analysis
Bargaining power of customers
Depends on B2C or B2B, if many or if only few. But customers are more aware of choice that they have to choose between a variety of products sold by different business
Threats of
Substitute products or services
Customer taste and style
SWOT ANALYSIS
Components
Weaknesses
Internal & Concerning - What needs improvement
Opportunities
External & Favorable - New markets to explore
Strengths
Internal & Favorable - What the Co. is doing right
Threats
External & Concerning - Increased competition
Steps to perform
Compile a list of ideas
Refine ideas (Focus on best ideas)
Gather resources (data, diverse personnel,etc)
Develop the strategy
Determine objective/goal
Purpose
Assess performance, competition, risk and potential
Common mistakes
Analysis in isolation, diverse personnel are needed
Neglecting to prioritize factors id.
Failing to be objectively honest, not wanting to id. weaknesses
Treating as a one-time exercise