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product manager - Coggle Diagram
product manager
product planning
find availability in the market
plan product accordingly
understand customer needs
product manager should
listen to customer voice
articulate customers' needs
think like a customer
focus areas
internal
develop and manage products or tools intended for internal use
Used for managing company internal affairs
customer relationship management (CRM)
enterprise resource planning (ERP)
human resource information systems (HRIS)
other internal tools.
external
Used for operating external company
tangible products from cosmetics to electronics
digital products, ranging from payment gateways to cloud services.
categories
upstream
strategic planning
portfoilo
rodmape
alignment with vision
downstream
marketing and sales
product life cycle
the product managers' business accument
situation
understand and manage
postive outcome
characteristics
analytical
finance
marketing
intersects with sales
customer focused
effective research
delight customers
return on investment
internal rate of return
profit
cash flow
payback
NPV
apply data-driven decision making
understand problems from various angles
business intelligence tools
assists the product manager in connecting the dots with how users interact with the product and provides insights into market trends, competitive analysis, and forecasting.
some programming knowledge
spreadsheets
strategy
leadership
communication
uses
engage
motivate
activities
informal gathering
managing stakeholder
meetings
updates
presentations
customer communications
cross-organization
simple
empathy
engaging
quality
resilient
trustworthy
strategic
empowering
communicative
accountable
problem solving
adaptability
alignment
realities
logistics
regulations
resource allocation
unforeseen factors
budget revision
no single organizational model
depens on
industry
culture
size
specific need
find customer requirement
interact directly with customer → work with survey data → hold focus groups → collect other data
manage product
product manager at the helm
generate profits