Please enable JavaScript.
Coggle requires JavaScript to display documents.
Proclaim Oral Health Innovation & Strategy - Coggle Diagram
Proclaim Oral Health Innovation & Strategy
Product Technology & Efficacy (Distinctivity)
Mechanism of Action
Augments tartar cleaning
Reaches hard-to-access areas
Low-frequency electrial microcurents
Disrupts plaque (biofilm) protective layer
Scientific Validation & IP
Patented microcrrent disruput biofilms (Dr. Young)
14 US patents; over 138 globally
4 years of scientific validation
Proclaim Literature (Bioelectric toothbrush studies)
Clinical Outcomes (Versus Flossing)
12.8X More Effective than flossing (Gum Inflammation)
-82% reduction Gum Bleeding (30 days)
10X More Effective than flossing (plaque)
-23% reduction Pocket Depth (30 days)
Proclaim Device Components
Hydro Station (Pumps half liter in 7 seconds)
Oral Infusions (Specialized Rinses)
Freshest breath
Future lines (Rx periodontal, Tartar reduction, Whitening)
Flight bateria
Custom-Jet Mouthpiece
60 high pressure jets
Cleans between teeth & below gumline
7 seconds a day treatment time
Strategic Pivots (May 2025)
From Gen 2 R&D Focus to Gen 1 Commercialization
Improve COGS
Generate proof points via pilot validation sites
Prioritize supply chain reliability
From New Market Entrant to Category Leader
Translate discussions into adquisition/financing conversations
Expand product offering to brushing (e.g. Willo, DentlyTec
Explore strategic partnerships (GTM, Joint product dev)
From Customer Lead to Clinician Recommended
Care Plan Companion Bundles
Medical Care (Inflammation Management (Chronic Disease
Health & Wellness (Performance optimization subscription)
Dental Care (Orthodontia, Periodontal disease, Implants)
Target Clinicians
Periodontist, Orthodontist, Oral Surgeons
Med Spas, Longevity Specialist
PCPs, Specialist, Nurse Practitioners
Medical Grade Device (High quiality/price point)
Market & Opportunity
Adoption Enablers
3D Printing (Mass customization feasible)
Custom CAD Software (Propietary CFD)
Intraoral Scanners (Digital impressions)
Business Trajectory
$500 - $1B mass market opportunity
Projected $175M revenue by 2028 (Strong profitability)
$20M+ business projected (In-market results)
High Customer Satisfaction (NPS=40 Customer, 42 DP)
Problem: Poor Oral Health
Poor compliance with flossing (<30% regularly)
Linked to Chronic Diseases (Heart Disease, Diabetes, Dementia)
Widespread Periodontal Disease (47% adults 30+)