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GRAPHIC DESIGN - Coggle Diagram
GRAPHIC DESIGN
Types/areas of graphic design
(pages 16-17)
1. Marketing and advertising design
Products
brochure / flyer
business card
billboard / hoarding
brand logo
label / sticker / wrapping
Purposes
to interpret buying decisions
to build the visual identity of a company
to communicate brand values in the visual form
to prepare products for sale and distribution
2. Publishing design
Products
print publication
books
magazines
newspapers
digital publication
ebooks
email newsletters
magazine layouts
Purpose
to combine graphic elements to create print or digital contents
3. Environmental and urban design
Products
road signs
signage
wall murals
event spaces
Purpose
to connect people to the place they visit
to enhance/improve a person's experience
multiple disiciplines
graphic design
interior design
landscape design
architectural design
4. Multimedia and website design
Products
apps
websites
videogames
GIFs
Purposes
to create engaging web pages
to facilitate usage
Conveying a message
(pages 18-19)
How can we communicate a message?
Verbal communication
Visual communication (graphic design)
Image-based design
Images
communicate
moods
emotions
information
types
photos
paintings
drawings
graphic renderings
logos
type-based design
words
functions
grab / catch one's attention
identify the product
present running text
elements
type size
layout
margins
spacing
character / font
image + type
can be combined
should be balanced
What is graphic design?
(pages 13-14)
What?: visual communication
use of visuals (sight-related tools)
business logos
websites (page layouts)
graphic desginers know about
illustration
animation
photography
advertising
marketing
printing
How?: Which approaches does graphic design have?
many types of media/tools
traditional tools
pencil
paper
digital technologies
graphic design softwares
hybrid process. traditional + digital tools
Why?
to convey/relay messages, ideas and difficult information
to promote and sell products
to express one's artistic abilities
to develop a company's identity