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Marketing, Benefits - Coggle Diagram
Marketing
🎯 Objectives of Advertising
Advertising = part of Promotion, the 4th “P” of the Marketing Mix.
Goals of AD
Remind
Create Desire
Inform
Persuade
Types of AD
B2C
B2B
Phases of Advertising
Attention
: Attract the audience
Information
: Explain what the product is
Loyalty
: trust and relationship with the brand.
Action
: Motivate purchase.
The Role of Marketing
Profitability
: Ensure to generate profit and avoid unnecessary costs.
Satisfying
: Meet and exceed customer expectations.
Anticipating
: Predict future needs and trends.
Identifying
: Discover customer needs and preferences.
🧩 Market Segmentation
Demographic
Geographic
Psychographic
Behavioral
Market Research
Surveys
Focus Groups
Data Analysis
Competitor Analysis
Brand Awareness
Benefits
Better targeting
Higher satisfaction & loyalty
Efficient resource use