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Media 3 - Coggle Diagram

- - - - 1: CDP/DMP
        1p 2p 3p Advertiser 1p
        Marketing Lead Integration
      - Planning Tools & Inventory Management Systems
      - Creative Mgmt Ad Delivery
        Digital | Linear | OTT | OOH
        
        OTT: Over the Top - Media Advertising on Streaming Platforms
        Targeted; Device Flex; Track Impressions, completions, conversions
        
        OOH: Out of Home in store or digital OOH on digital billboards
      - Measurement and Billing
    - - Publisher Sales Rep:
        B2B Sales of ad buys
        Curate relationships
        
        Curate Relationships:
        tailor connections with advertisers, agencies, and brands
      - Account Manager / Sales Planner
        Presales expert to support media plans, insertions orders and Generate reports of current and past performance
      - Ad Operations Campaign Manager (post sales)
        Sets up the Campaign to execute media plan or convert from the media plan
        Manages campaigns
      - Yield Manager (may be same is Inventory Manager)
        Predict demand; Set process accross channels and monitor; Maximize fill rate; forecast demand;
      - Inventory Manager
        Creates ad products and pricing in system to enable media planning
      - Executive Oversight
        CRO, CMO:
        Actual against forecasts; revenue pacing by region and account team; review ROI