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Media Cloud Ad Sales 2 - Coggle Diagram
Media Cloud Ad Sales 2
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Data Model Extensions
Accounts Types:
Advertiser,
Agency,
Brand
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Order:
Placement,
run schedules
rates
actuals
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ad Space specs:
Inventory Slots
size, channel, creative, OOH, instore
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SLM Stages
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Lowes focus B2B ad subscribers (brands, products manufacturers)
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Agentforce
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Automated reporting for campaigns, revenue forecast
ArchBest Practices
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Release Management, testing pipeline
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Integration BP
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Realtime REST SOAP (data cloud steams, IPaas)
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Media Planning
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Interest - Engage with audience and build interest. Channels: Social, newsleetters, Q&A. Understand preferences.
Desire - Deepen relationship with audience. Targeting, personalizing messaging.
Action - convert desire to action. REgarget to store visitm sales, installs, subscriptions, other.
Loyalty - promotions, rebates, perks, renewals, paid subscriptions.
KPI's
CPC Cost per Click, what the buyer pays
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