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Baby Bio Campaign - Coggle Diagram
Baby Bio Campaign
Audience insight example:
“Plants make me feel calm and capable. I want my flat to look alive - but I don’t always know what I’m doing.”
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Print/OOH
Visual: Plant on a shelf beside candles, coffee, skincare - “Feed what you love.”
Placement: City billboards, student areas, train stations.
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TV/Online Video
Concept: 10–20s ad showing a day in the life of a “plant parent.” As she feeds her plants, her room blooms - symbolising her own growth.
Tone: Warm, cinematic, self-care aesthetic.
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Radio/Spotify AD
Concept: Whispery ASMR “watering and feeding” sounds, soft voiceover: “Your plants are listening. Feed them the good stuff.”
CTA: “Find Baby Bio in Tesco, Wilko, or online.”
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connects nurturing plants to nurturing yourself - emotional, youthful, and shareable.
STP: Segment: Eco-aware, aesthetic-focused young adults
Target: 20–35s who love plants and lifestyle aesthetics
Positioning: “Feed your plants, feed your soul.
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