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Brand - Coggle Diagram
Brand
Brand Equity
Customer-Based Brand Equity
Employee-Based Brand Equity
Financial Brand Equity
Autenticità
Brand improvisation
Brand Character
Attori principali
Influencers
Customer
Brand manager
Pop culture
Principi di costruzione del valore
Rilevanza
Brand ambidexterity
Equilibrio
Consistenza
Costruito dall'interazione di:
Consumatori
Influencer/media/cultura popolare
Competitor
Contesto socio-economico
Azienda
Brand Extension
Category Extension - Exploration Logic
Co-branding e Partnership
Line Extension - Exploitation Logic
Forme di riposizionamento e rinnovamento
Rejuvenating
Retrobranding
Revitalization
Relaunch
Refreshing
Rebranding
Repositioning
Brand protocol
Disruptive brand
Points of Parity & Points of Difference
Strategia di brand efficace
Company assessment
Competitor assessment
Customer assessment
Architettura di marca
Brand Portfolio
Brand Hierarchy
Tipologie
Branded House (endorsed)
House of brands (free-standing)
Branded House (monolithic)
House of brands (hybrid)
Brand Identity
Brand Identity Prism - Kapferer
Cultura
Cultural brand
Relationship
Personalità
Testimonial
Tono di voce
Customer reflection
Fisico
Elementi materiali
Caratteristiche salienti
Self-image