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Market Research - Coggle Diagram
Market Research
Provide info on
Behaviour
Attitudunal
Product Development
Policy development
Public consultation
Public relations
Communications
PR
Market measurement
Function that links
Consumer
Customers
Through information that links OPPS and threats
Public
Process
Research planning
Exploratory Research
Refine the research design
Main Research collection
Analysis and interpretation
Reporting of findings
Improve decision making
