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Home loan - Coggle Diagram

- - - - CTA
        
        Opens the email template
- - - - Redirection to Score Improvement Page
        
        CONTENT
        
        Generic Story - All Home Loan users excl. eligible users (~12% users)
        
        Header: “Improved score can reduce your Home-Loan EMI”
        
        Body: “Banks would reassess your home loan interest rates when your credit profile improves.”
        
        CTA: “Improve score now” → Score Improvement Page
        
        Post score refresh screen - we can nudge the user there
        
        In the old one where there is only one action, this can be an action
        
        In the new one, right below the summary card where we show X number has increased.
  - - - L2 page of eacg of the card: Get a better interest rate on this
        
        CONTENT
        
        Specific Story (Eligible users: Delta ≥20) ~3% users
        
        Header: “Your score is up by +XX points”
        
        Body: “Ask your bank to reassess your home loan interest rates - your EMIs can be reduced.”
        
        CTA : “Check eligible loans now” → Credit report