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Philips Avent FY2026 Business Plan - Coggle Diagram
Philips Avent
FY2026 Business Plan
Overall
Total Top-down Target
GMV: 51.7B
NMV: 41.8B
Total Discount:: 6.5%
Total Net RRP: 45.1B
Platform Contribution
Shopee: 70%
TiktokShop: 29%
Lazada: 1%
YoY Growth
FY26 vs FY24: +197%
FY26 vs FY25: +152%
HT Budget
13.8B
Sources of Growth
Shopee
Onsite Paid Ads
Pros
Can run for all SKUs
ROAS is acceptable (~7)
Fast generated GMV
Performance measurable
Cons
Related platform algorithm
Related on expertise of Media Agency
Difficult to control target audience
Estimated Guided GMV (%)
TBU
Platform MKT Packages
Check JBP & Fit able Packages for Brand (Focus visibility)
Cons
High cost
Unmeasurable on sales performance
Livestream
Pros
AOV of LS is higher than Store AOV
ROAS is rather good (~8)
Doesn't need Live Ads for now
Cons
Currently: Most effective on doudble digit day only
Guided GMV / Total GMV is still low (~13% vs 30% expectation)
Difficult to measure element of growth & improve
Short Videos
Pros
Adapt P
Effect on both awareness & sales
Can be reused for other purposes
Cons
High cost
Platform limitations
Manually - high workload
Affiliate
Cons
PLA assortment doesn't fit with platform AMS
High cost
Need long-term investsment
Require many workload
Pros
On trending
Unlimited potential growth
Effect both sales & awareness
Flexible on creator partnership models
Offsite Paid Ads
Pros
Proactive for getting more traffic
Not related on platform onsite traffic
Controllable Target Audience
Cons
Low ROAS
High drop rate
Low accuracy of sales performance tracking
Lazada
Convert to Retail
TikTok Shop
Product GMV Max
Pros
Can run for all SKUs
ROAS is acceptable (~7)
Fast generated GMV
Performance measurable
Can utilize creative assets
Cons
Related platform algorithm
Related on expertise of Media Agency
Difficult to control target audience
Estimated Guided GMV (%)
TBU
Platform MKT Packages
Check JBP & Fit able Packages for Brand (Focus visibility)
Cons
High cost
Unmeasurable on sales performance
Livestream
Pros
AOV of LS is higher than Store AOV
One of key SORs for TTS
Effect on both sales & awareness
Cons
ROAS is low
Guided GMV / Total GMV is still very low
Difficult to measure element of growth & improve
Limitation on product assortment
Short Videos
Pros
Adapt platform trend
Effect on both awareness & sales
Can be reused for other purposes
Cons
High cost
Manually - high workload
Difficult for sales performance measurement & improvement
Affiliate
Cons
High cost
Need long-term investsment
Require many workload
Pros
On trending
Unlimited potential growth
Effect both sales & awareness
Flexible on creator partnership models
Live GMV Max
Cons
Low ROAS
Limited of SKU assorment
Pros
Deliver LS to potential buyers
Help to boost & control LS views