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Competitive Dynamics, G2 (Rita, Alex, Morris, Arki, Chan), AI Usage,…

- - - - Show industry structure and positioning, but they don’t explain how competition unfolds over time.
    - - Like classifying people by blood type
  - - - Price: Jointly decided by buyers and sellers in the market.
  - - - Series of Actions and Responses — like moves in a battle.
      - Change Over Time — varies with different opponents and situations.
- - - - Three Major Determining Factors for Action and Response
    - - Any action must possess all three elements (A, M, & C)
    - - Useful in business (competition, customers, suppliers) and daily life
  - - - Definition
        
        Willingness or intent to take action or respond
      - Driving Factor
        
        Motivation is stronger when Market Commonality (overlap in target customer groups) is higher
    - - Definition
        
        Knowledge or noticing the opponent's action
      - Strategic Use
        
        Attackers may deliberately release information to attract attention
        
        Example
        
        Supplier proactively stating capacity is full
    - - Definition
        
        Possessing the resources and ability to execute the action
      - Strategic Manipulation
        
        Attacker can design actions to lower the capability threshold for the defender or customer
        
        Examples of lowering C
        
        "3-minute store opening" mechanism
        
        Multi-tiered contribution amounts in crowdfunding
  - - - Must estimate if action will attract A, disturb M, and if C is present for the opponent to respond
    - - Take action where opponent has
        
        No Awareness
        
        No Motivation
        
        Lack of Capability
    - - Deliberately ensure A, M, and C in the opponent to lead them into a pre-planned scenario
- - - - Market news often contains deliberate signals or misinformation
    - - Some actions are staged for third parties
    - - Price cuts, product launches
- - - - Airline Industry
        Compete for same routes
        Cooperate via code sharing: share flights, sell tickets interchangeably
- - - - Product Differentiation
        
        Information Trasparenty