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Marketing
Concept
Process
Mission Vission Values
Function
Orientation
Environment
Competative Advantage
STEEPLE
Strategic Objectives
Offering
Targeting
Positioning
Segmentation
Mix
Place
Promotion
Product
Pricing
People Place Physical Evidence
Operations
Managers
Planning
Design
Control
Improvement
Processing
Transformation
Strategy
Performance Objectives
Flexibility
Sustainability
Speed
Dependability
Quality
Cost
Trade-offs
Focuses
Volume
Speciality
Market Segment
Objective
Product and service
Process
2
project
batch
jobbing
continuous
Layout
3
fixed
functional
product
hybrid
Service shop, Mass & Professional
Design
1
Variety
Variation
Volume
Visability
Quality Functional Deployment
Finance and Global Strategy
External Environment
Political
Social Democratic left
Conservative right
Providers and users
Economic
Trade
Technological
Environment
Social
Ethical
Legal
Globalisation
Raising Finance
working capital
equity finance
retained earnings
leasing
overdraft
Immigration
Alternatives
relocating
change processes
increase wages
migrant workers
Characteristics
Skill set
Lower expectations
Outsourcin
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