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Lecture 8: Natural Language Processing - Coggle Diagram
Lecture 8: Natural Language Processing
The Background
Large amount of dat is increasingly available
1/3 of it is structured and ready to use
2/3 of its is unstructured
Social media posts, reviews, emails, customer service call records, sales calls, and chatbots
are some of the common sources of text
Nature Language Processing
Is a branch of AI used to identify patterns by reading and understanding of human language.
Companies use NLP to analyse/ interpret internal and external data
Use NLP to enhance brand reputation, customer satisfaction, market intelligence, product & service quality.
Marketing use
NLP was used to know the what, why, when, how of customer and market behaviour
Extract the underlying motivations, intentions, beliefs, and attitudes behind the behaviour
8 uses
Optimise inventory and engage customers in marketing campaigns
Produce new product to meet new customers' needs.
Simplify guest travel and improve hospitality
Create better customer experience
Add unique feature to the products
Improve customer service
Facilitate customer ordering
Strengthen customer relationship