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[D] A-M-C Framework, G3 (BAITIA1 Aileen, IPCM4 Tiffany, IBS4 Kai, IBSm1…
[D] A-M-C Framework
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Competitor analysis
market commonality
phone case : HTC, Samsung and xiaomi
product is common higher , this can be direct competitor
resource similarity
airline industry, such as 737 vs A320 series
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actions
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tactical actions
set a equipment, price adjustment
AMC
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Strategic use
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Deceptive
when a company deliberately makes a move obvious, so the rival reacts exactly how the attacker wants
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Concept
Competitive Dynamics
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low-cost strategy:Producing and designing products or services of acceptable quality at lower costs than competitors.
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differentiation strategy:Differentiating through non-price factors to make customers perceive a difference.
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