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The Culture Industry - how it swamps thought and why concentration of…

- - - - Authentic art demands intellectual effort from its observer, fostering individuality (vs the Culture Industry's passifying effects on uncritical consumption, in turn enouraging conformity and obedience)
    - - Criticality judges society against ideals of a rational, just and non-oppressed human existence, while capitalism fails to deliver on its promise of freedom and instead produces new forms of feifdom
  - - - Enlightenment's Twisted Legacy 2: Trying to dispel all myths, it instead left the myth of 'progress' and 'supremacy of the system'
      - Enlightenment's Tisted Legacy 1: 'Instrumental Reason': its emphasis on 'reasoning' twisted into a focus on efficiency and control for its own sake => the ruling class of the management consultants and the pervasive culture of 'optimising' everything #time #optimise
    - - CAPITALISM X HUMAN PSYCHOLOGY MAKES US VULNERABLE TO MANIPULATION
        
        Capitalism drives dependency, conformity, passivity
        
        Capitalism creates false needs which can only be satisfied through consumerism, over-riding instincts for 'self-determination' and 'creativity' ...leading to susceptibility to the 'culture industry'
  - - - false consciousness (is the opposite of class consciousness) leads to Individualistic (rather than collective) behaviour - critically, that "I'm a single entity engaged in competition with others of my social and economic standing, rather than as part of a group with unified experiences, struggles, and interests."
      - Marx saw false consciousness as a product of an unequal social system controlled by a powerful minority of elites - and brought about by the consequent relating of humans to the methods of produciton, rather than each other as humans relations, maintainted by social institutions.
      - Marx cited the phenomenon of commodity fetishism—the way capitalist production frames relationships between people (workers and owners) as relationships between things (money and products)
      - False Consciousness and the American (and every other Dream: "Upward mobility is possible for all people, regardless of the circumstances of their birth, as long as they choose to dedicate themselves to education, training, and hard work. Decades' worth of demographic data reveals that the economic class a person is born into is the primary determinant of how he or she will fair economically as an adult. However, as long as a person believes the myth, he or she will continue to live and operate with a false consciousness. Without a class consciousness, they will fail to recognize that the stratified economic system in which they're operating was designed to afford only the bare minimum of money to workers while funneling huge profits to the owners, executives, and financiers at the top.
- - - - reduced innovation or risk takign
      - convergence of culture, food, 'taste', whatever