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Reddit Inc - Business Canvas - Coggle Diagram
Reddit Inc - Business Canvas
customer segments
Businesses
1P First Party AND 3P Third Party segments
Communities
Sales
Value Proposition
Ability to find liked-minded individuals and form communities
The ads creation process helps to many business to expose their services and products through entities know it as posts and ads
Targeting, connection between products and users
Make knowledge accessible to everyone
Channels
Mobile apps and push notifications
Email
Email from Developer Apps
Google search
Salesforce
Website
Through the product team ?
Customer Relationships
Long term/Recurring web interaction
Self-service
Business Engineers solve problems and manage comms for Ads clients and partners
idk
self-serve
On approval basis
Revenue streams
Ads
Ads
ads billing works having
tinto account the number of clicks and views of a post by each company
Reddit Pro (future, free in beta)
Feed integrated Ads
Key Resources
Tech Infra (AWS not failing :v)
that’s a good one
User data
skilled engineers
Servers
AI and automated features
Key Activites
marketing
Technical
Sales
Tech support
IT
Tech adoption (stay competitive)
Modern scalable tech solutions
Key parterns finding
Key Partnerships
Smartly
Sprinklr
metaData
AWS
Stripe
Software Contractors
Cost Structure
Server hosting
Human resources
Cloud services
Software licenses
Offices
Refund budget to 3P clients in some cases