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How to Advertise on Facebook - Coggle Diagram
How to Advertise on Facebook
Step 1: Choose your object
Select Campaigns then Create
6 marketing objectives
Awareness
Traffic
Engagement
Leads
App Promotion
Sales
Step 2: Name the campaign
Here you can also set an A/B Test
Step 5: Choose a Facebook Ad Placement
Simplest Choice - Automatic Placements
Auto place yoủ ad to the most effective place for advertising - Meta using AI for this current methods.
Choose your own option based on
Device Type: Laptop, Mobile, or both
Platform: Facebook, Instagram, Audience Network or Messenger
Placements: Feeds, Stories, In-Stream (for videos), Search, Messages, In-Article, and Apps & Sites (External to Facebook)
Specific mobile devices and operating systems: IOS, Android, feature phones or all devices
Step 3: Set the budget & schedule
How much money you want to spend
Choose lifetime budget, when your target audience will be on Facebook
AI-driven budget optimization and Campaign Budget Optimization (CBO) is now the default.
Step 4: Target the Audience
Detailed Targetring
specially include or exclude people based on demographics, interests, and behaviours
Connections
target or exclude people who already have an existing connection to your Facebook Page, your app or an event you managed.
Step 6: Set Brand Safety and Cost Controls
Brand Safety
exclude any types of content that would be inappropriate to appear with your ad
Cost Control - Bidding Strategy
optimise your ad bidding strategy and
bidding type by adding an optional bid control
Step 7: Create the Ad
Choose Format
Add Content
Preview
Publish