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Lecture 7: Social Media Analytics III - Social Media Advertising Analytics…
Lecture 7: Social Media Analytics III - Social Media Advertising Analytics - Facebook and Instagram Ads
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Types of ads
Image ads - single images to advertise a brand, its products and services
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Video ads - allow businesses to give users a closer look at their brands, products and services
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Messenger Ads - Ads options: start instant message conversations with individual / appear within the Messenger App
Explore ads - appear in the explore tab, an area of the platform where users discover new content and accounts
Shopping ads - take users directly to a product description page within the instagram app. Consumers can then purchase through the company's mobile website (for Instagram)
Reels ads - shown in between Reels, with similar specs to Stories ads (full screen vertical videos), and can be up to 30 seconds.
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