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B207 Reading 5: Branding, Equity, and Perception - Coggle Diagram
B207 Reading 5: Branding, Equity, and Perception
1. Defining the Brand
Derivation: The word 'brand' comes from the ancient Norse word 'brandr', associated with the idea of branding (burning) animals for identification.
Modern Definition: A brand is made up of a name, term, design, symbol, or other features that distinguish one seller's goods from those of others.
Value/Asset: The brand, and how consumers perceive it, is among a business's most valuable assets.
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